In the email news I received today from Advertising Age, the online publication reports that AT&T is dropping its whiny response to Verizon's "apps and maps" campaign for a more positive campaign concept. I'm not sure what "Rethink Possible" means, but at least AT&T seems to have gotten the message that spitting contests don't do much for the average consumer.
The article also says that Verizon is expected to shift gears to a more positive campaign message.
This is a good thing! Maybe the two communications giants will give us some solid reasons to buy their brands instead of acting like kids having a playground spat.